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V2 1999 INDEX       E-SYLUM ARCHIVE




The E-Sylum:  Volume 2, Number 42, October 17, 1999, Article 3

ADS IN BOOKS?  

   In response to the question regarding placing advertising 
   in books, Morten Eske Mortensen of Copenhagen writes: 
   "The ultimate solution that keeps end-price of books down is 
   this:  THAT THE USERS/COLLECTORS/READERS BUY 
   A SUFFICIENT NUMBER OF COPIES OF THE BOOKS 
   IN QUESTION.   In case the users/collectors/readers only 
   buy a (relatively) few copies of a given title, THE PRICE TAG 
   of this title will have to be INCREASED accordingly." 

  Wayne Homren, Editor

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