The E-Sylum:  Volume 7, Number 12, March 21, 2004, Article 15

SALES LITERATURE GOOFS

  Dick Johnson writes; "I got a catalog in the mail today
  (March 17th, 2004) from Lighthouse Publications with a
  covering letter signed by Florian M. Frank, Executive General
  Manager.  Great coin products -- cases, albums, supplies!
  Lousy letter.

  It's addressed "Dear Fellow ANA member" under a headline
  "From ANA member to ANA members."  But in the second
  paragraph it mentions a special promotion "only available to
  members of the American Numismatic SOCIETY"!   I can
  overlook that goof but in the fourth paragraph the promotion
  closes "December 20th 2003," and another in the fifth
  paragraph the offer "expires December 31st, 2003."!  Almost
  three months past!

  Hey, Florian, don't you read this stuff before you send it out?"

  Wayne Homren, Editor

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