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The E-Sylum:  Volume 9, Number 14, April 2, 2006, Article 33

ADVERTISING AGE, DAVE BOWERS AND THE HUNDRED THOUSAND-CENT MURAL

Dick Johnson writes: "I was introduced to the trade publication
"Advertising Age" in a college class at Washington University
business school. I liked it so well I subscribed for a half dozen
years or so early in my career after college. Among the
illustrations of notable ads were often ones where ad agencies
made small sculptures of the clients' products, like a bird made
of colored rheostats or something. Agencies must have thought
this was great art that would help sell the product.

I had similar disdain for buildings made of coins -- like the
Capitol built of silver dollars -- or the guy who pasted coins
all over his auto.  A waste of time and unintended use of good
money -- PLAYING with coins!

However, I must be getting mellow in my old age. I like the idea
of the mural in Minneapolis made of 100,000 cents. There must have
been some artistic talent required to form a design, even of a
taco!, based on the color variations of the toning of the cents.
I would like to see a color photo of that mural.

Incidently, speaking of "Advertising Age," in an issue, must
have been in the late fifties, was a photo of a special class
in advertising. Seated in the front row was a numismatic personality,
none other than Q. David Bowers. Maybe that's how he learned to
write all those full page ads over the next fifty years!"

[April Fool!  Like all cons, the best April Fool stories have an
element of truth, and in this case there really is a 100,000 cent
coin mural in Minneapolis.  I changed the subject to a taco in
my excerpts to see if anyone would question it.  The item is
repeated below sans my ham-handed changes.

Dick's wish for a color photo has been granted - see Michael
Orzano's article on p52 of the March 27 issue of COIN World.
-Editor]

  Wayne Homren, Editor

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