Dick Johnson submitted the following item about a coin-related challenge: coin laying. -Editor I am a fan of coin laying. I know it is a publicity stunt, but boy, it sure works. The object is to beat the distance of the last record and get in the Guinness Book of World Records.
The record had been held by a group of students in Fort Scott, Kansas -- 40 miles. Last week students in Orange County, California set out to string along a continuous chain of cents for 100 miles. That in honor of the Abraham Lincoln Bicentennial. Great goal. They had 14 million cents on hand and permission to use a speedway race track. But the sun set before they reached their goal.
Total length achieved: 65 miles. There is only one rule in coin laying, the next coin has to touch the previous one. Start laying.
Coin laying is different from "coin dropping" -- that is like the firemen holding a boot for citizens to contribute coins at stop signs. It is obviously different from "coin drop" -- that is were a numismatist spends a rare coin and publicizes it in the local press to see if someone finds the rarity. It is all for publicity.
Not everyone is enamored with coin laying. As a PR event once, I wanted our medal company to strike a medal for the Danbury Fair whose fairgrounds was two miles from our plant's door. I wanted to lay medals from the plant to the gate of the fairgrounds. I dashed off a memo to my boss, Bill Louth, president of Medallic Art, outlining how we could earn publicity by this stunt. I envisioned how we could sell the medals after we retrieved them, as a genuine souvenir of our stunt!
The memo came back with his handwritten comment something like "Please devote your time in this company to more worthwhile projects." Signed: "WTL."
Read how the California school kids did 65 miles of coin laying: Students set record for lining up pennies (www.ocregister.com/articles/pennies-miles-flores-2346224-program-children)
Wayne Homren, Editor
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