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V12 2009 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 12, Number 44, November 1, 2009, Article 9

READER THOUGHTS ON E-SYLUM ADVERTISING

Last week I wrote:

It has been suggested that advertisements in The E-Sylum be grouped together in a single section like any other article. What do readers think? Opinions of the dealers who pay for the ads will be weighted heavily in the final decision, but I would like to hear from readers.

Tom Caldwell of Northeast Numismatics writes:

I would say list all the advertisers together, and we would have an interest in being one of the advertisers.

On the other hand, Martin Kaplan writes:

Here are my two cents on ads: If you put them in a special section, why would I go there? Curiosity? Maybe once but then never again? That is not fair to the advertiser, who should get "credit", i.e., visibility in every E-Sylum for their advertising dollars. As a reader, have the ads hit me in the face! I can scroll down over them.

Ron Abler writes:

Readers who think that your arrangement of ads in your free newsletter is inconvenient to them should be invited to contribute time like you do and money like your advertisers do. When their contributions equal or exceed yours, give them a say. Until then, just keep up the good work!

Michael Luck writes:

Please keep up the good work, and thanks for letting readers give their comments. I think it adds a little bit of spice not to see all the ads grouped together - it makes them more individual and interesting.

When I read about numismatic books in The E-Sylum and see book dealer ads it sometimes gets my interest and I click to look for something I just read about. I have learned many things when I clicked the ads interspaced between the newsletter information.

It is not bothersome at all as the ads are well presented and easily ignored if you want to by-pass them.

For me this newsletter is a great service and fun just the way it is - brilliant, if I do say so myself. If it ain't broke don't fix it!!

When I last polled our advertisers on this subject, the majority preferred keeping the existing format. Now our readers have weighed in as well, and it seems the majority opinion is in line with mine - keeping the ads split across the newsletter and not grouped into a single section.

We may have to forego a potential new advertiser, but the majority would still be against a single block of ads. So the status quo it is. Thanks to all who chimed in with their thoughts. -Editor


Wayne Homren, Editor

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The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org.

To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@gmail.com

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