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V19 2016 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 19, Number 34, August 21, 2016, Article 35

CLEVELAND PIZZA HOUSE ADVERTISING $5 BILL

Dick Johnson submitted these thoughts on an advertising note. Thanks. -Editor

Pizza House $5 bill

On a family vacation last week my 9-year-old grandson was using a bookmark that astonished me. It was a reproduction issued by a Cleveland pizza store of a current US $5 bill.

I asked him if I could have it, I would give him a real $5 bill for it. “No” he said. But he did accept $6. I taught my children how to negotiate, but was pleased the next generation had caught on so fast.

Illustrated here is the front of the piece with the firm’s name and details of redeeming this on a $25 pizza order, details worked into the design but closely resembling a real $5 bill, complete with Lincoln’s portrait and denomination’s figures.

It’s the back, however, which caught my attention. So close to the real thing, in fact, I could not scan it to send it along with the illustration of the front. It is an exact, total copy, embargoed by photocopy technology!

It differs in two respects: it is oversize and printed on what feels like a Palomar plastic. The size is 150% larger than the original— permitted years ago – more than 150% or less than 75% but not in color. I am unaware of the current restrictions. The back was printed in color.

Daughter-in-law stated she had received three of these, but the firm went out of business before she could redeem them! Did they give away two many of these faux fives, or did the Secret Service pressure them so much they had to close?

Well, I guess we can't prove the Secret Service DIDN'T put them out of business, but that seems a stretch. Businesses usually go under for all the usual reasons: poor location, poor management, overexpansion, bad debts, or just plain bad luck. Still , this is an interesting piece which does look way too much like a real $5 at first glance. -Editor


Wayne Homren, Editor

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