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V2 1999 INDEX       E-SYLUM ARCHIVE




The E-Sylum:  Volume 2, Number 41, October 10, 1999, Article 9

ADS SUPPORT BOOK PUBLICATION COSTS  

   While on the subject of the effects of commerce on 
   numismatic literature, consider the ad from BNR Press 
   on the opposite page, promoting the new book by 
   Carlson R. Chambliss, "U. S. Paper Money Guide and 
   Handbook"    Yours truly picked up one of these at the 
   recent ANA show for a mere $20, a welcome low price 
   in light of the three-digit pricetags seen on some books 
   lately.  The hardbound 480-page book's "ultra low 
   introductory price" was "supported by our sponsors." 
   By my count there 42 pages of  ads from currency dealers 
   and coin clubs such as the ANA and FUN.  

   Any comments on the practice?  I guess I'm all for anything 
   that keeps the price down while still delivering a quality 
   product.  But boosting the pagecount of every book by 
   10% chews up shelfspace.  Where would bibliophiles 
   prefer to draw the line?  

   Ads in books are nothing new.  For example, they were a 
   common feature of George Evans' History of the United 
   States Mint.  The 1891 edition features 11 pages of ads 
   for Philadelphia businesses.   Only a couple of these relate 
   to coins, but there were only a handful of dealers at that 
   time.  Other advertisers include a business college, a dealer 
   in "Human Hair Goods", a photographer, a jeweler, a printer, 
   and a gas lamp manufacturer.  

   The final ad notes: "When you have seen the Mint you 
   haven't seen everything worth seeing in this City.  There's 
   another establishment here over whose threshold enough 
   men and women have passed to make a fair-sized 
   commonwealth.  The home of the COMPOUND OXYGEN 
   TREATMENT, 1529 Arch Street.  Everybody welcome. 
   Consultation free."  

   "COMPOUND OXYGEN is shipped to all parts of the 
   world.  It can be used with full effect in the privacy of home." 

  Wayne Homren, Editor

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