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V2 1999 INDEX       E-SYLUM ARCHIVE




The E-Sylum:  Volume 2, Number 43, October 24, 1999, Article 5

MORE ON ADVERTISING IN BOOKS  

   Allan Davisson writes: "Ads can be useful adjuncts to 
   references both currently and historically. I think that some 
   editorial control is appropriate over the ads in a book that 
   will be around for decades as well as carrying some of the 
   gravitas of the reference itself.  If the publisher makes some 
   decisions about whom to include and how the ads should 
   look generally, it can both help defray expenses and provide 
   useful information."  

   George Fuld adds: "I have no problem with book advertising, 
   as long as all are at the back.  Not like The Numismatist, 
   where ads now wreck the continuity of the issue." 

  Wayne Homren, Editor

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