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The E-Sylum:  Volume 5, Number 11, March 10, 2002, Article 14

HOW TO SELF-PROMOTE A NUMISMATIC BOOK?

  Johnson continues: "This does bring up the issue between
  good taste and promoting your own book in the numismatic
  field.  I am facing this shortly with the publication of my new
  book, "American Artists, Diesinkers, Engravers, Medalists
  and Sculptors of Coins and Medals, 1652 to date."

  Aside from the obvious -- advertising in all numismatic
  publications and attending as many coin shows as possible --
  what can a numismatic author do?   My last conversation
  with my publisher included a long discourse on numismatic
  mailing lists and possible tie-ins with dealers.  He likes the
  idea of such with auction house mailings since this was most
  successful for his $299 threee-volume set on all American
  artists.

  I would welcome suggestions from E-Sylum readers (both
  what, and what not to do).  Contact:  dick.johnson@snet.net

  Wayne Homren, Editor

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