Len Augsburger noticed this "interesting piece of numismatic ephemera" on eBay this week - a press kit for the U.S. Treasury's 1974 sale of Carson City dollar coins by the General Services Administration.
At the time of the first GSA sales, the GSA was not only heavily promoting the GSA sale via their brochures displayed at post offices, banks, and other financial institutions, they put together press kits that were mailed to newspapers across the country.
So what's this GSA press kit consist of?
The outer folder, measuring 9" X 12", is glossy white with a large picture of an 1884 CC and titled in blue ink, The Carson City Silver Dollars Information. Inside, there's a pocket on each page. On the left are four black and white photographs, each with a description produced by the GSA and each measuring roughly 8" X 10". The four glossy photos include 1) a close up of a CC mintmark 2) a close up of the obverse of an 1882 Morgan Dollar 3) a close up of the reverse of a Carson City Morgan Dollar 4) a photograph of then-GSA Administrator Arthur F. Sampson displaying a GSA CC dollar. Next to him is pictured one of the GSA cardboard displays with the GSA order forms positioned it the display's pocket.
The pocket on the right holds a letter dated May 7, 1974 addressed to Mr. John H. Steele, Managing Editor, Sunday Edition, Trenton Times-Advertiser from Susan Kossin, Regional Coordinator, Carson City Silver Dollar Program. In the letter Ms. Kossin explains the purpose of the press kit and even offers the editor the chance for one of his reporters to interview a government official associated with the sale.
Additionally, the following printed materials, all on GSA CC Sale letterhead are included 1) Last of a Legacy Is Theme of Carson City Silver Dollar Sale 2) GSA to Open 5th Sale of Carson City Dollars 3) Questions & Answers Carson City Silver Dollar Sale "The Last of a Legacy" 4) How to Bid 5) Facts on Sale of Carson City Silver Dollars (not on GSA CC Sale letterhead) 6) GSA News Release #6242
The lot received 41 bids and sold for $1,734 plus $20 shipping. Wow!