The American Numismatic Association's YouTube Videos

I viewed for the first time this week a new American Numismatic Association vehicle for reaching out to the public. The association has 14 videos on YouTube.

A couple are on the ANA library -- its catalog and how to borrow books -- and a couple were filmed at recent coin shows. However, there are five new videos that are timely, brief and challenging, encouraging viewers to take part in a Civil War scavenger hunt.

The association has conscripted officers and staff members to host one-minute videos. Current theme is the Civil War on its Sesquicentennial, tie-ing in with an obvious exhibit and filmed in the association's exhibit hall. First one was hosted by executive director Larry Shepherd, with others by curator Doug Mudd, past president Ken Bressett, librarian Ryan Scott, and educational director Rod Gillis-- all filmed just a few days apart.

The Civil War scavenger hunt is an attempt to attract perhaps non collectors into acquiring numismatic specimens. The first "clues" reveal some coins that can be drawn from circulation. It's a game and there are some prizes at the end of the series.

The videos exhibit the multimedia that many organizations are currently turning to for reaching tech savvy prospects. There is some creativity exhibited here, both in concept and context. For this the association should be praised and the participants be applauded.

Take a minute -- literally! -- to sample one of the five new videos. Your choice. Click on: Clue #2 - 2011 National Coin Week Civil War Scavenger Hunt (www.youtube.com/watch?v=12M4a-Sb1SU&NR=1)

	NBS (coinbooks.org) Web