Coin World editor Steve Roach passed along this editorial, to be published
in the issue dated November 17, 2014. Thanks! -Editor
Surveys of membership organizations (both numismatic and otherwise) typically confirm one fact:
that members view a publication as the primary tangible benefit of membership.
Each week in Coin World’s offices, we get publications from organizations across the
country, big and small. Some are excellent publications with a regional emphasis, such as The
California Numismatist or the Central States Numismatic Society’s quarterly The
Others are specialty publications with in-depth research of the sort that is necessary for the
growth of numismatics, but goes beyond what a mainstream publication like Coin World can
As publications — both commercial and nonprofit — move toward digital platforms, they must be
careful not to alienate their print subscribers.
Our own surveys confirm that a surprisingly high percentage of Coin World’s audience does
not use computers for their collecting and that they view printed publications as providing a break
from the normal day. Further, in removing the print publication, a club risks losing members.
Member engagement and happiness need to be weighed against any cost savings when a move to
discontinue a club’s publication is under consideration.
There are ways to reach new audiences without alienating existing members, such as the
Numismatic Bibliomania Society’s excellent (and free) weekly email E-Sylum, which
complements its print journal The Asylum.
It is sometimes forgotten that behind all of these publications are patient, dedicated editors
and writers who often work solely in a volunteer capacity. The quality of research in many
specialty publications has never been higher, and they provide a wonderful complement to more
broad-ranging publications like Coin World.
Wayne Homren, Editor
The Numismatic Bibliomania Society is a non-profit organization
promoting numismatic literature. See our web site at coinbooks.org.
To submit items for publication in The E-Sylum, write to the Editor
at this address: email@example.com
To subscribe go to: https://my.binhost.com/lists/listinfo/esylum
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