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V18 2015 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 18, Number 42, October 18, 2015, Article 8

MORE ON PRESS RUNS OF NUMISMATIC BOOKS

Numismatic bookseller George Kolbe offers these observations on press runs of numismatic books. Thanks! -Editor

A few observations on Dave Lange’s informative contribution:

1) "I printed 300 of this title, which was the minimum figure for an established printer that was known to do work of the quality I demanded.”

The 300 print run makes sense as far as unit cost is concerned but most any quality printer will print fewer if the author/publisher is willing to pay a higher price per copy, i.e., the 300 copy price, less paper and binding costs (press time and ink costs are negligible).

2) "One thing I've noticed is that book sales for both my own titles and the more popular titles of commercial publishers in the numismatic field haven't recovered from the 2008-09 recession.”

While I basically agree with Dave, it is also true that an astonishing number of new numismatic works continue to be published worldwide. Further, the success of Whitman Publishing in recent years is even more astonishing. Anyone who has seen their booth at a major coin show or perused their publications online cannot fail to be impressed. An estimable contingent of talented authors and the firm’s outstanding marketing program, combined with hefty print runs, enable Whitman to sell well written, well produced books at insanely reasonable prices.

3) "One thing weighing in favor of smaller press runs is that modern printing technology can produce quality works at a reasonable cost that is not necessarily related to the number of copies ordered.”

I have no experience with “print on demand” services but “quality” of illustration still appears to be a key factor in the unit price cost of small print runs in my experience. This is particularly where illustrations are produced by stochastic or fine line offset printing methods.

To read the earlier E-Sylum article, see:
THOUGHTS ON PRESS RUNS OF NUMISMATIC BOOKS (www.coinbooks.org/esylum_v18n41a07.html)


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Wayne Homren, Editor

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The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org.

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