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BITWALKING DOLLARS: GET PAID TO WALK
What's money anyway, but a way to keep score? John Mutch forwarded this article from BBC News about a new app designed to
encourage fitness by paying people for walking, as verified by the devices on their Smartphone. -Editor
Bitwalking dollars will be earned by walking, unlike other digital currencies such as Bitcoins that are "mined" by computers. A phone application counts and verifies users' steps, with walkers earning approximately 1 BW$ for about 10,000 steps (about five miles). Initially, users will be given the chance to spend what they earn in an online store, or trade them for cash. Japanese electronics giant Murata is working on a wearable wristband that will provide an alternative to carrying a smartphone and show how many BW$ the wearer has earned. Shoe manufacturers are poised to accept the currency, and a UK high street bank is in talks to partner with the project at one of the UK's biggest music festivals next year. The founders have a track record in disruptive technology that could help developing nations as much as richer ones. Last year they launched Keepod, a $7 USB stick that acts like a computer in Nairobi, Kenya. The idea of Bitwalking is to take advantage of the trend for fitness trackers by offering an additional incentive to keep fit. The global scheme plans to partner with sportswear brands, health services, health insurance firms, environmental groups, and potentially advertisers who could be offered unique insights into the audiences they are targeting. In the future, employers may be invited to take part in a scheme that would be offered to their employees to encourage them to stay fitter, with the currency they earn converted and then paid alongside their salaries.
Giving something for free to build traffic is a time-honored practice in the Internet space. This is a neat idea to encourage many people
to not only download the app, but keep it running constantly. They're building a great audience to market to, from ads to products
redeemable for their Bitwalking dollars. Time will tell if this takes hold. So, where can I get paid to eat pizza and burritos? -Editor
To read the complete article, see:
Wayne Homren, Editor The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org. To submit items for publication in The E-Sylum, write to the Editor at this address: whomren@gmail.com To subscribe go to: https://my.binhost.com/lists/listinfo/esylum All Rights Reserved. NBS Home Page Contact the NBS webmaster 
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