Steve Bishop submitted this request for information about encased dollars advertising General Motors and the Buick automobile brand. Can anyone help? Thanks. -Editor
I have a research request for the readers of The E-Sylum. I recently acquired an encased dollar that is an advertisement piece for Buick. I am thinking about writing an article about these
pieces So far, I have identified three types.
Type I has the obverse legend "YOU CAN BET YOUR BOTTOM DOLLAR ON 1940 'RED' CURTICE", and the reverse legend "WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM".
(Incidentally, Harlow Herbert "Red" Curtice led General Motors from 1953 to 1958. He joined General Motors at age 20, and rose through its AC Spark Plug division to head it by age 36, and
made the division profitable during the Depression. Selected to head the Buick division of GM, he expanded its line and made it profitable in the 1930s.)
Type II has the obverse legend "YOU CAN BET A MILLION IT'S THE BEST BUICK YET", and the reverse legend "WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM".
The third type is not specifically Buick, but it is General Motors. It has the obverse legend "MERRY CHRISTMAS 1955 AND A HAPPY NEW YEAR" and the reverse legend "MOTORS HOLDING
DIVISION GENERAL MOTORS CORPORATION DETROIT".
I am interested in hearing about other examples of these types and any other types that may exist. I believe that at least the first type were distributed at the 1939-40 New York World's Fair.
The second type may have been distributed in 1955-56, as I have an example with a card that references the 1956 model year. Obviously, the third type was distributed around Christmas, 1955. Any
information about these pieces would be greatly appreciated.
Wayne Homren, Editor
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