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V21 2018 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 21, Number 35, September 2, 2018, Article 20

U.S. MINT AND BEP JOIN MARKETING FORCES

It may take some time to see how this develops, but the U.S. Mint and Bureau of Engraving and Printing are teaming up to consolidate the marketing of their products on a single commerce platform. Here's the press release. -Editor

The Bureau of Engraving and Printing (BEP) and the United States Mint (Mint) have formed a strategic alliance to sell BEP numismatic products through the Mint’s e-commerce system beginning this fall. This collaboration will offer collectors, gift-givers, and other customers a better experience and greater variety of numismatic coin and currency products.

Effective Monday, October 1, 2018, BEP products will be available for online purchase only through the Mint’s online store at https://catalog.usmint.gov or by calling 1-800-USA-MINT (872-6468). Hearing and speech impaired customers with TTY equipment may order by calling 1-888-321-MINT (6468). BEP products will still be available at the BEP visitor center gift shops in Washington, DC and Ft. Worth, Texas, and select BEP products will be available at Mint retail locations in Washington, DC; Philadelphia, PA; and Denver, CO. BEP bulk sales customers should continue to place orders through the BEP at 1-800-456-3408.

Please note that BEP online customer accounts will not be automatically transferred to the Mint. BEP customers are encouraged to set up new accounts on the Mint’s website to take advantage of the Mint’s enrollment program, to track purchases of BEP products, and to receive BEP and Mint product and promotion notifications.

As of Monday, September 17, 2018, the BEP will no longer accept orders through BEP’s online store, https://moneyfactorystore.gov, nor its telephone sales department in preparation for the transition. Messaging to that effect will be posted. Beginning October 1 at 8:00 a.m. (ET), the moneyfactorystore.gov website will no longer be accessible, and BEP will redirect online and social media sales traffic to the Mint’s website.

The BEP and Mint are very excited about this new partnership and look forward to providing their global customers with a unique selection of products and continued excellence in customer service.

The Bureau of Engraving and Printing and the United States Mint – Connecting America through Coins and Currency

I like the tag line. While this is probably a good thing for the marketing of collector products, the move will likely only further muddy the public's challenged understanding of the difference between the U.S. Mint and the Bureau of Engraving and Printing. Too many people already think "The Mint" makes paper money. -Editor

To read the complete article, see:
Bureau of Engraving and Printing and United States Mint Merge E-Commerce Solutions for Better Customer Experience (https://www.usmint.gov/news/press-releases/bureau-of-engraving-and-printing-and-united-states-mint-merge-e-commerce-solutions-for-better-customer-experience)

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Wayne Homren, Editor

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The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org.

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