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V21 2018 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 21, Number 52, December 30, 2018, Article 9

THE WESTERNER NEWSLETTER

David Lange submitted these notes on an interesting and little-known numismatic publication. Thanks! -Editor

A recent purchase on eBay of several items in a single lot included the attached issue of The Westerner, an employee newsletter put out by Western Publishing Company, Inc. That was the parent company of which Whitman Coin Products was a division. This copy is Volume 1, Issue 4, April 1995, and since acquiring it I've been seeking additional issues without success. A search on "The Westerner" produces mostly cowboy hats, motels and comic books.

It was in 1995 that Western vacated its landmark Racine, Wisconsin building, letting go many employees in the process. Whitman albums and folders were thereafter published under the Golden Books name for about three years, and indeed the longest article in this issue pertains to growing the Golden Books brand. The front cover shares this study with a piece about when Western received the ANA's Medal of Merit award in 1990 and then, more recently, its Presidential Award. Both the company and longtime employee Ed Metzger were given this award, and Ed's smiling face is seen on the front cover. A sidebar story features Richard S. Yeo and recounts his accomplishments with the company years earlier. Aside from this there's no numismatic content, though I did spot Kurt Krueger within a group photo of the Diversified Deviations Team!

The Westerner 4-95

It's the charm and strength of an auction platform like eBay that one can find the most obscure items at almost any time. And them you can search for a decade and not find another. But never give up the hunt - you never know what treasure someone will post tomorrow. -Editor



Wayne Homren, Editor

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