BOOKSTAGRAMMERS AND BOOKTUBERS

To put a literary spin on an adage: If you read a book but don’t post about it on social media, did you really read it?

On Bookstagram, a niche corner of Instagram, readers share dazzling photos of single books, stacks of books, coffee and books, nature and books. Books that never looked so good. And on YouTube’s BookTube, bibliophiles upload vlogs, or video logs, anywhere from a couple minutes to more than an hour long. Some BookTubers specialize in spirited reviews; there’s an account that posts live-action illustrations of C.S. Lewis essays, and another that analyzes the classics in gangster-speak.

In these sprawling but welcoming communities, readers have found one another, banding together in a global, aesthetically pleasing book club that’s open for discussion 24/7. More than 33 million Instagram posts are tagged “#bookstagram,” and BookTube videos can amass millions of views — luring publishers and authors who actively court the most popular accounts. We asked three ’grammers and ’tubers — otherwise known as book influencers — to describe their experiences in these online communities that are so warm, they feel like social media’s best.

To read the complete article, see:
https://www.washingtonpost.com/entertainment/books/the-bookstagrammers-and-booktubers-changing-the-way-we-read/2019/08/06/60b76d6a-afb6-11e9-8e77-03b30bc29f64_story.html (https://www.washingtonpost.com/entertainment/books/the-bookstagrammers-and-booktubers-changing-the-way-we-read/2019/08/06/60b76d6a-afb6-11e9-8e77-03b30bc29f64_story.html)

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