This press release announces a whole new way to look at banknotes. Not the government-issued kind, but privately issued souvenir and event documents. See the demo videos online for the
Money Talks (And Sings, Dances, Or Spits Fire) with New Augmented Reality App from International Banknote Printer Royal Joh. Enschedé
This is the concept behind a custom designed banknote containing a new augmented reality (AR) app offered by Royal Joh. Enschedé, the 300-year-old globally renowned printer of
banknotes, stamps and other security documents.
Load the app from the website and scan the banknote to enjoy a unique interactive fan experience.
The banknotes are printed on genuine banknote paper containing security features only found in
currency. Special printing inks and Intaglio printing is used to guarantee the genuine "feel" of money.
Notes can be available for purchase using our own ATM's.
“The possibilities for customization are endless. Currency-like banknotes can be embedded with
exclusive sales or discounts, make a game out it by adding 'hidden' elements, offer a prize or gift,
Holiday Notes, encourage participation in a sweepstakes, issued as Limited Edition collectibles, or used
as a revenue generator for sports, entertainment, education and even Fun Raising,” says Gelmer
Leibbrandt, CEO, Royal Joh. Enschedé in Haarlem, Netherlands.
Founded in the Netherlands in 1703, Royal Joh. Enschedé is regarded as the worldwide leader in security
printing. In addition to traditional printing of banknotes, stamps and security documents such as visa,
tax and certificates, is an innovator in currency technology, as this new app shows. Royal Joh.
Enschedé's Design Team includes banknote artists, engravers, and paper money security experts, as well
as former U.S. Treasury artists and engravers.
Check it out - click the "Watch Demo" button at the top of the page linked below.
Will augmented reality ever become a feature of officially-issued government banknotes? Perhaps. Private companies are often in the forefront of new money minting and printing
technologies, from goldsmith's receipts that traded as money, Boulton's Soho Mint that transformed Britain's coinage to today's mobile phone payment apps.
To learn more, visit:
Wayne Homren, Editor
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