2026 RED BOOK BREAKS SALES RECORDS

 

Whitman Brands™, a leading full-service provider delivering data solutions, media services, and product distribution to the numismatics and collectibles market, announces a second and third print run of the Official Red Book®: A Guide Book of United States Coins 2026—the all-new, redesigned, and reimagined edition of the hobby's most iconic reference and price guide.

This year's landmark edition, released in April 2025, has already surpassed prior-year Red Book sales volumes across all retail and wholesale channels by more than 30%. Recognized with the Numismatic Literary Guild's 2025 Award for Extraordinary Merit for Best Book on United States Coins, the redesigned edition features new scholarship, expanded pricing data, industry- standard Greysheet values, and a more intuitive, collector-friendly layout—all available in four formats.

"Our goal with the redesign was to take our flagship product to the next level for collectors—making thoughtful enhancements, adding industry-standard Greysheet pricing, and introducing a more intuitive, collector-friendly layout," said John Feigenbaum, Publisher and President/CEO of Whitman Brands. "We're grateful for the enthusiastic response from the collecting community, and it's been incredibly rewarding to see the team's efforts resonate."

Key Enhancements for 2026: 

• Larger, more intuitive layout
• More than 12,000 listings for coins, tokens, medals, sets, and other collectibles
• Updated market values in up to nine grades using Greysheet-based pricing and GSID catalog numbers
• Over 2,000 high-resolution images
• Updated research and latest U.S. Mint data 
• Articles, essays and case studies 

 

Other new additions for 2026 included fun-fact spotlights, a regular and fully illustrated case study in the "Grading U.S. Coins" section (this edition's focus: Morgan Dollars), and the "Collector's Notebook" which covers a changing array of current issues in the hobby (this edition's subject: Misinformation in Numismatics). 

The second and third print runs, featuring various minor technical corrections, will be available as inventory is naturally replenished.

RB27: What's in Store for Collectors in 2027 edition?

Feigenbaum added, "As we shift our sights to layout of the 2027 Red Book, we stay true to our core tenet to always keep the collector in mind." With the next edition scheduled for a summer 2026 release, Whitman will celebrate the 80th anniversary of this iconic reference guide.

In addition to over 1,000 new catalog entries, including Rolls, DMPL Morgan Dollars, and 2026 Semiquincentennial coinage, updated values, fresh insights, and new engaging essays, collectors will experience several major refinements.

• Specific grading guides will return to each series in a given chapter to provide a more comprehensive experience
• Circulation and proof-strike type coin values will be re-integrated into their respective price charts for ease of reference
• Special non-program commemorative gold coins (also commonly referred to as "restrikes") will be relocated from a special "catch-all" section to their denomination based on face value

"We heard (and always welcome) the feedback." Additionally, a special collector's edition with bonus coverage of all 2026 Semiquincentennial coins and a limited-edition leatherette hardcover commemorating an 80-year legacy will be available for purchase.

	NBS (coinbooks.org) Web