WHITMAN: 2027 RED BOOK RELEASED

Whitman Brands™ announced today that the 80th edition of The Official Red Book®: A Guide Book of United States Coins is now shipping to distributors, bookstores, hobby retailers, and wholesalers throughout North America. More than a book release, the 2027 edition marks the beginning of a broader Red Book collector experience spanning premium print editions, secure eBooks, certified collectibles, exclusive bundles, and new merchandise.

Celebrating 80 years in publication and more than 26 million copies sold, the Red Book continues to be the world's most trusted and best-selling guide to United States coins while evolving to serve today's collector in more ways than ever before.

"The 2027 Red Book represents more than an anniversary edition," said John Feigenbaum, CEO of Whitman Brands. "It's the next chapter for one of the hobby's most iconic brands. We're expanding beyond the printed page to create a connected ecosystem of books, digital content, certified collectibles, educational media, and exclusive products that help collectors learn, collect, and enjoy the hobby every day."

Eight Ways to Experience the Red Book

For the first time in its history, the 2027 Red Book is available in eight distinct editions and formats, giving collectors more choice than ever before.

The collection includes:

• Classic Softcover Edition
• Hardcover Edition
• Spiral-bound Edition
• Large Print Spiral-bound Edition
• Limited Numbered Signature Edition in classic red leathertte
• USA 250 Special Collector's Edition featuring an exclusive 16-page section devoted to the 2026 Semiquincentennial coinage
• Retail-exclusive Collector's Edition celebrating the launch with special cover art depicting CAC-certified 2026 circulating coins featuring the Official Red Book® label
• Digital eBook Editions, now available through Whitman.com and powered by Glassboxx®, providing secure, cloud-based reading across iOS, Android, Windows, macOS, and web browsers.

The new ebook platform gives collectors instant access to their library from virtually anywhere while preserving the premium reading experience expected from Whitman publications.

Built From Collector Feedback

"For eighty years, the Red Book has been the starting point for millions of collectors," said Mike Pfeiffer, COO of Whitman Brands. "Today, it's becoming so much more. Whether you prefer a classic hardcover, a limited collector's edition, a secure digital library, or exclusive certified collectibles, we're meeting collectors where they are and giving them new ways to enjoy the hobby."

The 2027 edition represents the next step following last year's award-winning redesign, incorporating hundreds of suggestions from collectors, dealers, authors, and researchers.

Highlights include:

• More than 13,000 listings
• Over 1,000 new additions
• Pricing in up to nine grades
• Complete Greysheet CPG® retail values
• GSID™ catalog numbers
• DMPL Morgan Dollar pricing
• Coin roll values
• Restored in-series grading guides
• Proof and circulation values reunited into unified pricing charts
• Expanded error and variety coverage
• More than 2,000 full-color images
• Updated Mint research and market information

The later summer publication schedule also allows Whitman to incorporate newer U.S. Mint releases, more current pricing, and launch alongside one of the hobby's largest annual gathering—the ANA World's Fair of Money®.

Celebrating America's 250th Anniversary

Coinciding with the United States Semiquincentennial, Whitman is introducing a special USA 250 Collector's Edition featuring expanded historical content and a 16-page commemorative section dedicated to the 2026 Semiquincentennial coin program.

The edition serves as both a collector reference and historical keepsake documenting one of the most significant United States Mint programs in generations — a one-year only program featuring unique designs on the circulating dime, quarter, and half dollar, in recognition of the 250th anniversary of American independence.

Beyond the Book

The Red Book has grown well beyond its pages.

Whitman has expanded the brand into an integrated collector platform that now includes:

• Red Book Quarterly®
• The Red Book Podcast with hosts John Feigenbaum and Jeff Garrett
• Official Red Book® graded coin labels
• Exclusive certified coin programs
• Collector supplies and storage
• Educational content
• Digital editions
• Specialty books including Mega Red and Red Book Series™ guides
• Online-exclusive bundles

Among the newest offerings is the Whitman Exclusive U.S. 250th Anniversary Red Book Label Coin Collecting Starter Bundle, pairing the 2027 Red Book with CAC-certified and graded United States Semiquincentennial coins, collector supplies, and exclusive Whitman packaging. The bundle reflects Whitman's ongoing effort to create a complete collecting experience for hobbyists entering the market while offering longtime collectors exclusive products unavailable elsewhere.

Additional Official Red Book merchandise and collectible accessories are expected later this year.

"The Red Book has always been more than a price guide," Feigenbaum added. "Today it's becoming the center of an entire collector ecosystem. Whether someone buys their first Lincoln cent from a coin shop, builds a certified set with our exclusive CAC-labeled coins, or attends one of our Whitman Expos, we want the Red Book to be there every step of the journey."

Available Now

The 2027 Official Red Book is now shipping to bookstores, hobby retailers, distributors, libraries, museum stores, and online retailers nationwide.

Collectors can also purchase directly from Whitman.com, where they can choose among multiple editions, secure ebook delivery through Glassboxx, exclusive bundles, and online-only releases.

For more information, visit www.whitman.com.

	NBS (coinbooks.org) Web