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V13 2010 INDEX       E-SYLUM ARCHIVE

The E-Sylum: Volume 13, Number 28, July 11, 2010, Article 23

NEW HAMPSHIRE MERCHANT GETS ATTENTION WITH SELDOM SEEN DENOMINATIONS

The Union-Leader of New Hampshire published an article this week about a local merchant getting attention from customers by giving out little-used U.S. coin and paper money denominations in change. -Editor

Merchant Uses Two Dollar Bills There's the old adage about letting your money work for you and Rick Nadig does just that.

Every day, his marketing team, which includes Thomas Jefferson and John F. Kennedy, spreads the word about his business far and wide around northern New Hampshire.

"People talk about it," said Nadig, who owns First Run Home Entertainment on Main Street in Colebrook, a one-stop for movies, deli sandwiches, pizza and ice cream.

It's all about the money.

Rather than hand out dollar bills and quarters for change, Nadig hands out $2 bills and 50-cent pieces.

It's been his practice for several years now, long enough for just about everyone in the region to know that if you proffer a $2 bill for a cup of coffee, you've been at First Run.

"I like to have fun with the customers," he said.

He first started handing out the 50-cent pieces as an easy way to make change for the cost of an ice cream cone. When the $2 bill started circulating out of his store, it gave people pause, especially the younger generation.

"Kids would look at it and ask, 'Is this real?' " he said.

Last month, another eatery, like Nadig, saw value in the quirky $2 bill. Taco Bell launched a national petition to the Federal Reserve, urging it to circulate more of the bills. The campaign coincided with the debut of its $2 meal deal.

Its Facebook page, where the petition is available, only reports 6,804 signatures.

To read the complete article, see: Colebrook merchant makes his money work for him (www.unionleader.com/article.aspx?headline=Colebrook+merchant
+makes+his+money+work+for+him&articleId
=c6b01735-f0cc-48ab-89e4-954bf713b0ac)

Wayne Homren, Editor

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