Max was Jewish and like many of the faith who went into their own business they did their inventory cost by applying the principle from Hebrew that each letter represented a number to English. And typically the ordering of the letters to the numbers spelled out a phrase. So for Max' case, It would be something like: YOUDESPATC i.e. 'You despatc' with the 'h' of despatch missing..... Yeah, it is a reach... usually the sayings are complete. I wrote an article on them for the Texas Jewish Historical Society a few years back.