MARKETING HOOEY OF THE YEAR
I'm sure Joel Orosz would have a more colorful name for it, but recent ads by the "California Gold Marketing Group" really take the cake for overblown hooplah. Picturing The Louvre, The Smithsonian, and The Hermitage, it asks:
"What do the following world-class museums have in common?"
Picturing Virgil Brand, Louis Eliasberg, Lorin Parmelee, Robert Garrett, and The Norwebs, it asks
"What do the following world-class collectors have in common?"
The answer? "None of them ever owned an original gold ingot from the California Gold Rush recovered from the S.S. Central America!"
That would have been quite a feat, given that the S.S. Central America was sitting at the bottom of the ocean for the entire time these collections were being formed. The same statement could be made for the 2000 Sacagawea dollar, which was equally unavailable until this year.
Wayne Homren, Editor
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