PREV FULL ISSUE
HUB COIN BLOOPER: TYPO, OR MEHL'S ADVERTISING SECRET?John Lupia writes:
I was recently doing research on B. Max Mehl and observed that his very first full-page ad in the February 1904 issue of The Numismatist reveals what might have been his advertising secret (years before Packard's "Hidden Persuaders") on how he got started successfully soliciting a flurry of responses from collectors. I am sure many curious readers wanted to know what sort of illustrations were contained in his HUB COIN BOOB.
Wayne Homren, Editor
The Numismatic Bibliomania Society is a non-profit organization promoting numismatic literature. See our web site at coinbooks.org.
To submit items for publication in The E-Sylum, write to the Editor at this address: firstname.lastname@example.org
To subscribe go to: https://my.binhost.com/lists/listinfo/esylum
All Rights Reserved.
NBS Home Page
Contact the NBS webmaster